Stirling Hospitality Advisors (SHA), one of the leading boutique advisory institutions in the region and the advisory arm of Ras Al Khaimah Hospitality Holding (RAKHH), offers a wide range of services, including developing comprehensive tourism destination strategies and activation plans, advisory and asset management.
Responsible for asset management of the hotel and resort portfolio valued at over USD 1.25 billion, SHA works across various stakeholder types ranging from governments, real estate investment trusts, and sovereign wealth funds to banks, family offices and master developers.
As a subsidiary of RAKHH, the consultancy played an instrumental role in developing Ras Al Khaimah (RAK) into a world-renowned tourist destination for active and family tourism. In the past 5 years, SHA has consulted on close to 30 projects in the northern emirate, including hotels, luxury resorts, and experiential camps, further cementing RAK’s position as an attractive real estate and hospitality investment hub for hotel groups and investors.
Following a proven track record of successful project delivery under RAKHH, SHA has been appointed to offer professional pre-opening and asset management services for a number of upcoming projects across the GCC, in key markets including UAE, Oman, and the Kingdom of Saudi Arabia. To date, the firm has participated in the pre-opening and opening of 10 hotel projects across its regional portfolio, showcasing its superlative industry experience in successfully transitioning hotels from concept development to operational.
Saudi Arabia presents a tremendous development opportunity in the region as it sets to attract 100 million visitors by 2030. With its vast landscape and diverse sites, the kingdom is launching cutting-edge giga- and mega-projects and quickly moving from the phase of creating visions to building strategies. Being deeply rooted in the destination development and tourism and hospitality advisory sector, Stirling Hospitality Advisors holds a unique positioning to support partners to future-proof their business models and take their projects to the next level of tactical steps and implementation plans.
Today, SHA is working closely with governmental entities, family offices and private investors in Saudi Arabia, assisting with different stages of several projects, ensuring the objectives of the destination or a project are achieved. In the capital alone, SHA expects to see the supply of hotel rooms increase tenfold in the next eight years. For the next decade, SHA envisions private developments to pop up around the bigger Saudi government-sponsored and led projects, creating a holistic destination that offers great diversity.
“The GCC region is an exciting market right now because it sits at the intersection of everything innovative and forward-thinking in hospitality and tourism. The approach to reinventing the industry is spread across the board – from updating the business models relying on cutting-edge IT, and stunning the public with the most up-to-date designs and building technologies, to reinventing the concepts that sometimes blow your mind away in their seeming improbability. We are very happy to be at the epicentre of it all and continue to evolve this dynamic industry.” – concluded Tatiana Veller, Managing Director, Stirling Hospitality Advisors.
About Stirling Hospitality Advisors
A subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors is one of the leading boutique advisory institutions in the region. Headquartered in RAK, Stirling Hospitality Advisors offers clients a wide range of services, including developing comprehensive tourism destination strategies and activation plans, advisory and asset management. Stirling Hospitality Advisors is responsible for a hotel and resort portfolio valued at over USD 1.25 billion, for clients across various sectors: governments, real estate investment trusts, sovereign wealth funds, banks, family offices and master developers.
Holding a unique position in the industry, Stirling Hospitality Advisors shares the perspective of government, investor, owner, operator, asset manager and consultant, offering its clients long-term trusted relationships and focused expertise, and accompanying each project throughout its entire lifecycle. With a proven track record of successful project delivery, it has been instrumental in transforming RAK into a world-renowned touristic destination for active and family tourism.
Stirling Hospitality Advisors’ team of experts has over 150 years of combined hospitality experience, currently asset managing over 3,500 hotel rooms in three countries, and has supported clients in over 120 cases of hotel and destination concepts, feasibility studies, market studies, strategies and highest-best use analyses.
To Join Tatiana Veller, Managing Director, Stirling Hospitality Advisors, register here: https://bit.ly/3IM74xn